SEO Basics For Start Ups
SEO START UP TIPS FOR NEW BUSINESSES
New websites are hard to rank in Google. It's a fact. So many positive ranking factors are a function of age that it's fundamentally more difficult to rank new websites. Older, more established business have far more ranking authority.
The ranking authority of the website can be broken to domain level, domain authority and page level, page authority. The ability of a page to rank well in Google is, in part, a function of it's page authority. New websites have zero authority.
How can we increase the page authority of a particular page?
Links. Both internal and external links. Internal links will help pass around the authority of the domain to the internal pages. External links can pass on some of the authority of the linking website.
HOW MANY LINKS DO YOU NEED?
The truth is, not many. But it depends on your industry and how competitive the keywords you are targeting are. It should be easy to find the first 100 links and here's where's to look:
1) Search the business owners / directors names and then gain links from those web pages that are already featuring the owners.
2) Social media including FourSquare, Pinterest, You Tube, Instagram, Facebook, Linked, Tumblr are all easy to set-up.
3) Search competitors and see where they have links
4) Type the service or industry along with "URL:directory". eg. Hairdressers URL:directory. This will show all the directories which can list the businesses in your industry.
5) Ask your web designer to feature you in their portfolio section.
6) Offer to do a testimonial on another website.
7) Get added to all the business directories / citations. eg. Yellow pages, True Local & Yelp etc.
8) Write a guest blog or article on a related businesses website. Potentially someone in your referral sphere.
GET A GOOGLE MY BUSINESS PAGE
This is a great way to rank for your brand name when your website has no ranking authority. Rather than displaying your website as part of the organic results, the knowledge panel displays a mini page on the right hand side.
It's free and easy to do: https://www.google.com/business/
MAKE SURE THE WEBSITE / PAGE IS OPTIMISED
Page titles, headings and image alt tags will make a big difference.
Here's a really good example of a perfectly optimised webpage. And when we say optimised, we mean optimised for a certain keyword. In this case "Immigration Agent".
Notice the URL, content, titles, images, information, amount of copy & sub-headings.